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Cognis Expands ‘Newtrition’ Concept

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By: Sean Moloughney

Editor, Nutraceuticals World

With its “Newtrition — Eat. Feel. Live.” concept, Cognis Nutrition & Health, LaGrange, IL, has developed its wellness-based model for aligning products and solutions with market demands, offering ideas for modern nutrition that intend to make people feel good and strengthen customers’ brands. The aim of Newtrition is to help customers develop products with real well-being benefits and to set their brands apart from the competition. The products involve up to four wellness dimensions: emotional perception, taste, effect and convenience.

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